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Understanding the Difference Between Subscription Packages and Standard Packages in Delenta

Renaud Bonavie avatar
Written by Renaud Bonavie
Updated over a week ago

When setting up your coaching offers in Delenta, you can choose between Subscription Packages and Standard Packages.

Both allow you to sell your coaching services, attach sessions, and bundle courses — but they are designed for very different coaching delivery models.

This guide will help you choose the right one for your coaching business.

1. Subscription Packages (Recurring Coaching)

Best for: Ongoing, long-term, one-to-one coaching relationships.

Subscriptions are recurring billing plans where clients are charged automatically at regular intervals (monthly, quarterly, etc.). They are ideal for coaches who offer continuous support and want clients to stay engaged over time.

Key Characteristics

Designed for One-to-One Coaching

Subscriptions are available only for individual clients. They cannot be used for group or team coaching.

Recurring Payments

Clients are billed automatically based on the billing cycle you set.

Flexible for Clients

Subscriptions allow clients to upgrade or downgrade without cancelling their plan.

Multi-Tier Option (Highly Flexible)

You can create multiple tiers inside a single subscription package.

For example:

  • Basic Tier – 2 sessions/month

  • Pro Tier – 4 sessions/month + course access

  • Premium Tier – Weekly sessions + priority support

Clients can move between these tiers easily.

Standard (Single-Tier) Option

If you prefer simplicity, you can create a flat subscription with one price but still include:

  • Session plans

  • Courses

When to Use Subscriptions

Use subscriptions if you:

  • Offer ongoing monthly coaching

  • Want predictable recurring income

  • Allow clients to scale their support level

  • Focus on long-term client relationships

2. Standard Packages (Fixed Coaching Programs)

Best for: Structured programs with a clear start and end.

Packages are fixed-term coaching offers built around a specific set of sessions or a defined outcome.

Key Characteristics

Can Be Individual or Group Coaching

Unlike subscriptions, packages allow you to:

  • Run group coaching programs

  • Offer traditional one-to-one coaching

Fixed Structure

A package is built around one session plan with a clear number of sessions.

There are no tiers and no movement between plans.

Flexible Payment Options

You can offer:

  • Pay in full

  • Installment plans

Course Bundling

You can attach a specific course to support the coaching journey.

When to Use Standard Packages

Use packages if you:

  • Run group programs or cohorts

  • Offer a 6-week / 12-week / fixed transformation program

  • Sell outcome-based coaching

  • Don’t need clients to switch plans mid-way

Quick Comparison

Feature

Subscription Packages

Standard Packages

Billing type

Recurring only

One-time or installment

Coaching type

One-to-one only

One-to-one or group

Duration

Ongoing

Fixed term

Tier flexibility

Yes (multi-tier possible)

No tiers

Client upgrades/downgrades

Yes

No

Best for

Long-term coaching

Structured programs

Course bundling

Yes

Yes

How to Decide

Ask yourself:

  • Do I want clients to stay with me long-term? → Subscription

  • Do I run group coaching programs? → Standard Package

  • Do I offer a fixed transformation program? → Standard Package

  • Do I want clients to change their level of support easily? → Subscription

Many coaches use both:

  • Subscriptions for ongoing clients

  • Packages for short-term programs or group coaching

This gives you flexibility while meeting different client needs.

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